You may have noticed the blog post Jamie published last week concerning placing ads on a blog, “How to add an advertisement when viewing your posts using the visual editor.”
Jamie’s post and this one came about from a conversation I had with a potential customer in a sales email I received. There was nothing out of the ordinary about the conversation. With one exception. This particular person said they wanted an easy way to add ads to every single blog post. Their reasoning was “ads are the lifeblood of every blog.”
I must say, I was rather surprised by such a statement. However, I probably shouldn’t be because there are still marketing “gurus”, web developers and plugin developers in the internet world who believe this and push this. They push it of course to sell their products and services.
But, is this truly the right approach you should take for your own blog? The answer is most likely no.
Please allow me to get to the premise for this post now. Advertising is not the lifeblood of your blog. There, I said it.
What is the Lifeblood of your blog?
I started blogging clear back in 2005 when blogging and internet marketing were really just getting started. Instead of using a blog to make money by selling ads and pushing affiliate “stuff”. We were using a blog to market our business. This was a new and strange method of doing things too. For most of us who were using a blog for marketing, it was new and unexplored territory. And even back then we struggled with what we were really trying to accomplish. Who or what were we doing this for.
Just like it was in 2005 and still the case today, the lifeblood of your blog is not advertising. The lifeblood of your blog are those who take the time out of their busy day to read your content. The lifeblood you should be focusing on are your readers.
Should you never place ads on your blog? No, I don’t think anyone is saying this. But, too many new bloggers make the major mistake of worrying about making money on ads on their blog before they even establish a readership. And at the same time, too many of these new bloggers either don’t know or forget why they are blogging in the first place.
I know some of you are sitting there reading this and wondering, “how do I establish a readership?” And even asking “why am I blogging?”
A new series of blog posts
If anything has been accomplish by the before mentioned email conversation I had it is this. This post and that email have caused me to sit down and hash out a short series of blog posts which I hope help you understand the why and how you should be blogging. So, in the next few days, I will continue with the first follow up to this post. In the meantime, please take the opportunity to leave a comment with your questions or ideas on this very subject. I enjoy seeing what your thoughts might be.