Some bloggers say you should post daily or even more then once a day. Other bloggers are saying you should post 5 times a week. Others say 3 times and others say 1 time a week. I have even seen other bloggers suggesting you only need to post to your blog 1 time a month.
Blah, blah, blah…
It would be very easy for me to give you a knee jerk reaction to this question and say “as often as you want.”
If we lived in a perfect world and you had all the time you needed, I would love for you to post daily. But… we don’t live in a perfect world.
As a blogger and one who is using their blog to market and promote their business, there really is more to this then simply coming up with some magic number of times or how often you should post to your blog.
There are some questions you need to ask yourself and there are some variables you need to consider.
So, how often should you post to your blog?
You need to ask yourself some key questions before you know the answer.
Questions you need to ask:
- Who is my audience?
- What information are they looking for?
- Where are they looking for the information they desire?
- Where are they finding the information they desire?
- When are they searching for the information they desire?
- Are they finding the information they are looking for?
- Do I have the resources to set a demanding posting schedule?
- Can I stick to a demanding posting schedule?
- How often should I post to my blog?
Who is your audience? I hope you have thought about this just a little if you are considering blogging as part of your marketing program. To determine this, look at your business or the service you offer. Who is your buying public? Who pays you for your services?
If you sell a product, your audience should be your customers for one. In fact, if you sell a product your customers more likely than not, are your most important audience. The same could be said for a business that is selling services.
Step back for a moment and look at the people you want to reach. Take a look at your customers or clients. Ask yourself one question, “who are they?” I hope you know. The people you are trying to get to buy your product or pay you for your service are your audience.
Does your business rely on referrals from other professionals? The businesses or persons referring clients or customers to you are your audience.
Do you interact with the producers of the products you sell? Are you looking for more products to sell? Those businesses or people could be part of your audience.
If you find yourself with multiple possible audiences, which one gives you the highest rate of return. Which one do you want to focus on to bring the most profit to your business? Pick one and this could be your audience.
What information is your audience looking for?
- product information
- how-to information on using your product
- how-to DIY
- answers to questions
- solutions to problems
- answers to support questions about your product
- information on ways to use your product or service
- answers to issues they may be having
- etc, etc…
Where is your audience looking for information? Chances are, if you are looking at blogging or already using the internet as a marketing tool, you feel your audience is looking online for information. And 75% of the time you are right. Stats show that 75% of the people looking for something, especially information, are going online first to find it.
You need to be online. But more important, you need to be online providing the information your audience is looking for. And blogging and posting to your blog is one of the best ways for you to provide up-to-date, relevant and great information. Information people are looking for in your niche or market. And the more information you have on your site, via your blog, the better.
The more information you want to provide, the more you need to post to your blog.
Where is your audience finding information? Similar to where they are looking, they are finding it online too. You need to be the source where they go and find what they are looking for. Again, the more information you are providing the better chance you have of giving them what they are looking for.
Is your audience finding what they are looking for? I hate to say this, but deep down you are going to hope they are not finding what they are looking for. You want your site to be where they are finding what they are looking for. And that is fine. But, make sure you are the source that is giving them what they are looking for. Better yet, make sure you are the best source of the information they are looking for.
How will you know if they are finding the information they need? Ask them.
Ask you clients when they come into your office. Ask your customers when they buy your product or come into your business location. Do a survey to your mailing list. (Side note, you darn sure had better be building or thinking about building an email list).
Look at your own site’s stats and see if they are finding the information on your site based on their search terms.
Do you have the resources and can you stick to a demanding posting schedule? When I say resources, this could just be time. Let me be the first one to admit, I know you are busy running a business. And I know you may feel posting to a blog is the last thing you want to worry about on a daily basis. So, don’t. Pick a schedule you are comfortable with.
Whether that is once a week or daily, only you know how often you can post. Take advantage of your employees or business partners too. Get them involved in the posting to the business blog.
What I will tell you is this. You do have time to devote to blogging. I know this because I know you are wasting some of the time during your day doing unproductive things you don’t need to be doing. I know this because I am doing the same. We all do. We all waste a certain part of our day doing things we don’t need to do.
Don’t just think of posting to your blog as posting to your blog. This is marketing people and you deserve to devote some of the time during your day to marketing. Remember, 75% of those people looking for something are going online to find it. Posts on your blog can be and should be the information they are looking for. The more you post, the better chance you have of providing what your audience is looking for.
How often should you be posting to your blog? Look at the questions you should be asking yourself above and you decide. I am totally serious. No blogging guru, no social media expert, no marketing consultant can tell you the answer to this question.
Only you can decide, based on the answers to the questions above, how often you should be posting to your blog.
Questions, comments or have I ticked you off? Jump down to the comment area and leave your questions or comments. Let’s keep the conversation going!