Google Analytics, Get Clicky and other popular analytics services provide you with handy snippets of code and vague instructions to “place the code into your site’s header” or footer. A quick web search will reveal that it’s not as simple as that; for many WordPress Themes you need to edit .php files, and HTML-only sites require even more work. Trying to find the right instructions for your theme can be frustrating.
Look no farther!
Whether it’s analytics code (header) or re-marketing code (footer) or ad network JS (varies) you have an easy route to installation. Just log in to the WordPress admin panel, open up Headway ► Options, and find the Scripts/Analytics tab. Paste your snippet into the header or footer box and save.
Note that this is not an area to place any sort of site-wide notice or other plain text or HTML. The Header box places code in the < head > of the website, and the Footer box places code directly before the closing </body> tag.