End of Year Sale & Happy Holidays from Headway Themes!

It doesn’t seem possible we are already just a few days away from 2012 being over and the beginning of 2013!  To celebrate the Holidays and the New Year, we decided to do a final sale for the year.  We are offering a discount for the Headway Base and Headway Developer plans to all of those looking to join the Headway Community.


We’re also excited to announce we’ll once again be offering the same discount for every addon in Headway Extend. Yes, that includes third party addons!

Coupon Details

Please enter hwholiday33 on the purchase page to save 33% on all Headway licenses (and upgrades) and Headway Extend addons.

This sale ends at 11:59pm Central Time Tuesday, January 1st, 2013.

Coupons cannot be applied when purchasing through Headway Extend in the WordPress dashboard. You must purchase directly from HeadwayThemes.com.

5 of the best reasons for having a web site or blog

There has never been a better time to gain or improve on your web presence as a business. Whether you run a brick and mortar store downtown.  Or a home based business.  Having a good solid web presence has at least five benefits to you and your business.

1.  You are no longer invisible.

Everyone, and I do mean everyone who is looking for a service or product is hitting their web browser and doing research. From comparing prices to finding the best product or service to meet their needs.  If you are not online right now, you are basically invisible to all of that web traffic.  Worse, if you do not have a web presence, there is simply no chance of you showing up in any of the search results.  In 2013, you can not afford to be hiding from all of those possible customers or clients.  And if you already have a web site or blog, 2013 is a perfect time to give it a face lift and improve your results too.

2.  You can control your SERP.

If you are going to invest the time and money in building this web presence, you want to use a product which will get you results.  Using Headway Themes as your WordPress framework does just that.  Headway is packed full of search engine optimization options and features.  Options which have proven effective in getting you results so you show up high in the SERP (search engine results page).  And lets not forget WordPress is without a doubt, one of if not the best content management tools available today.  By taking advantage of the built in content management features in WordPress, you can provide your audience with all of the information they are looking for.  You establish yourself as the authority in the eyes of the search engines and best of all, the human search engines.  Those people out there looking for answers to their questions and solutions to their problem or issues.  Take advantage of all of the tools in WordPress and built into Headway Themes to create an optimized Web site or blog which will help you gain important visibility for all of those search terms people are using.

3.  You create just one more marketing tool.

Having a Web site and/or blog gives you a powerful and very effective marketing tool.  A marketing tool which allows you to address your customers’ or clients’ needs, desires, problems, issues or concerns.  A well done Web site and/or blog gives you the means to take a marketing tool and turn it into an educational tool.  There is nothing better than having well educated consumers for your product or service.  A Web site takes you well beyond simply placing ads in your local paper or Yellow Pages.  You are being proactive and giving your audience what they are looking for, information.

4.  You are building authority while providing information.

Yes, you can build a presence by placing ads in your local paper and your local Yellow Pages.  You can run radio ads. Put up big bill boards.  Even buy direct mailing lists and send out mass snail mail marketing.  However, none of those tools gives you what you can gain from a well done Web site and/or blog.  If you remember just one thing from this post, remember this. People are looking for information.  Solution to problems.  Answers to their questions.  None of those other marketing tools can come close to giving your audience what they are looking for.  By filling the Web with all of the information you can with a Web site and/or blog, you will become the go to source for all of this information and problem solving content.  You will be establishing yourself and your business as the go to authority on all of this.

5.  You build an email list.

Thats right and I said it.  Using a Web site and/or blog, you can build a list.  A list of people who have already shown an interest in what you do and what you have to offer.  By signing up to receive even more information from you via email, they are giving you permission to market to them.  Your well done Web site is creating trust between you and your audience.  There is nothing wrong with keeping these people who have placed a trust in you up-to-date on new developments in either your business or industry.  You can use an email list to announce specials or new products.  And you can build this email list by first building a Web site and/or blog.

There you have it, 5 huge benefits for having a Web presence.  And we want you to have that presence too.  This is why we decided to do one more special offer before the end of the year.  Now is the best time to get started either building your Web presence or tweaking the one you may already have.

Take advantage of our special holiday and year end discount.  Use the code hwholiday33 and save 33% off any Headway Themes license and on all Headway Extend add-ons.

This sale ends at 11:59pm Central Time Tuesday, January 1st, 2013.

Coupons cannot be applied when purchasing through Headway Extend in the WordPress dashboard. You must purchase directly from HeadwayThemes.com.

Happy Holidays!

Last but not least, remember to have a wonderful Holiday and a Happy New Year! Enjoy your friends and family!

Best Regards,
The Headway Themes Team

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