Why Most Bloggers Struggle to Make Money (and how to fix it today)

There’s a problem in the blogosphere. Many of us want to make money with our blogs, but we struggle. No matter what we do, it just ain’t happening for us. The cards seem stacked against us. Building the kind of traffic we need to make money just seems to take forever. Getting a huge list of email subscribers like the gurus have seems even more difficult. How is this ever going to work?

Maybe it’s time to review the secrets of how to make money…

Here are the Secrets

Secret #1: Don’t have a huge audience? That’s fine. No, really…
Secret #2: Don’t have a lot of traffic? No problem!
Secret #3: Want to run your blog like a business? Great! Start today…right now.

You don’t have to cross any milestones to start making money from your blog. This is a myth. I made $566.80 my first month, with fewer than 20 subscribers…and the sales that month came exclusively from people who were not on my email list. So in that regard, I literally made that money with a list of zero.

Not a lot of money, I understand. But it’s way more than most bloggers make their first month. And I can tell you one thing for sure. If I hadn’t made an offer, I wouldn’t have made a cent. I hear complaints all the time about not having enough subscribers, not having enough traffic. I made an offer to an audience of 20. Give me one good reason you can’t do the same thing…right now!

Remember Secret #3. If you want to run your blog like a business, start today. You don’t need anyone’s permission. Start with what you have, right now. Businesses sell stuff. That’s really the only main prerequisite to success in business. Make offers; make sales. Rinse and repeat. There’s other stuff, most definitely. But it all starts with making sales.

How many readers do you need to make a sale? One. Do you have an email list with at least one person on it? Have you had at least one hit to your website this month? If so, it’s time to start making offers. But only if you want to make money 🙂

A Big Myth

Clearly, you don’t need a big email list and huge traffic to start making money from your blog. But someone may have convinced you along the line that in order to make sales online, you need to have some kind of mind-altering, ground-breaking, earth-shattering offer to put out there. This is another big myth.

I started with consulting. I know; I’m such a genius. I didn’t have a product to sell, but I wanted to make money right away. I now have a couple products in the works, but consulting is still the only thing I sell from my blog. Even with a fairly small audience and email list, I still make enough to pay the mortgage and have enough left over for beer money. Not bad for a side project that only just recently turned into my main business focus.

Don’t have some awesome product to sell? No problem. Start off as an affiliate, or sell consulting. Keep it simple. Refine your offers and improve things as you go. Come out with that kick ass product later on if you like. But don’t let your success wait any longer. Start now. Let it be messy. It’s OK if your business isn’t the picture of perfection. Here’s a big secret…no one’s is. Real business is a juggling act. If it’s not worth your time to start making offers now, then the time will never be right.

What’s Holding You Back?

I read your comments on blogs, in forums, and I get your emails. There’s a certain type of comment that I hear way too often, if you don’t mind me saying so. Let me paraphrase:

“Well that may work for you, but I don’t have a big list or huge traffic yet.”
“My blog isn’t popular enough yet. That won’t work for me.”
“I’ll give this a try as soon as I get more readers.”
“I just need to build my blog up some more first, then I’ll monetize.”
“This doesn’t really apply to us little guys with only a small audience.”

It cracks me up when people accuse ME of being a successful blogger. You’re kidding, right? If I’m making more money than you, there’s only one reason; I ask for it. You can too.

It’s true that if you don’t have a huge email list, you probably won’t make millions on your next offer. So what? There is immense value in simply making your first offer and putting yourself out there. I recommend you read a great ebook that Michael Martine just put out, called How to Write an Ebook That Doesn’t Suck (not an affiliate link). He discusses this point in his ebook also. Just start making offers. If you only have a small list, you probably won’t sell thousands of copies of your ebook, true. But do you think you’ll sell NONE? It’s a silly idea. You will make sales. And you will also learn a lot just going through the process. But if you don’t…you won’t.

When you make a good offer, you will make money. That’s all there is to it. And remember, making your first offer doesn’t have to be a huge project. You can make an offer today. In fact, you should. You can write up your first sales page right now if you want. Your first offer will not be a rock star offer that makes you an overnight success in the eyes of all your peers. It just won’t be. Your twentyth offer won’t be perfect either. But you’ll be making money. You’ll be turning the gears and running your business. That’s how you learn, it’s how you grow, and it’s the big huge secret of how you…make money blogging. Shhh. Don’t tell anyone.

Christian does crazy-awesome stuff at Dangerous Tactics. You should stop over and say “hi” 🙂

Spread the word!

16 Responses

  1. Well you nailed this one, man. I so was not expecting to be mentioned (and really, why ISN’T that affiliate link? Cuz it should be).

    I think that other than the usual fears of failure/success a big culprit is perfectionism. We have this idea things need to be a certain way before we can act. Except things will never be a certain way if we DON’T act.

    And at the root of it, perfectionism in most cases is really just another form of fear of failure and even procrastination.

    Start small BUT START. Build it up as you go, revise and relaunch, that’s how the web works!

    • Offering something for sale. This can be done a number of different ways, but the point is to put yourself out there. Not a stupid question Rick 🙂

      I wrote this post, because I see so many bloggers waiting for some magical time when they have all the subscribers and all the traffic they think they need. If you don’t want to sell anything, no worries. If you do, the time to start is now.

  2. Haha. Thanks for the kind words man. Good points on perfectionism. I’ve totally fallen victim to that myself. The funny thing is…even when I try to make things perfect, I still screw stuff up. LOL. Might as well make some dollars along the way; that’s all I’m saying.

    This is of course…for people trying to monetize and run a business. Blogging for fun is awesome, but if you have in the back of your mind that you want to be making money, then it’s just going to wreck you. Having conflicting goals is another thing that causes inaction.

    Bottom line, if you’re not making offers and sales, you’re NOT running a business. And if you WANT to run a business, that’s all you need to do to get started 🙂

    • This confused me a little bit. You said if you have in the back of your mind that you want to be making money, then it’s going to wreck you? Are you saying if you are just blogging for fun without pushing a product you won’t make a dime? Just curious!

      • I’m just pointing out that many of the people I’ve worked with have conflicting goals. It’s one thing to make a few bucks here and there on the side, from a hobby. That’s great. If you want something to be your livelihood however, it’s a very different game.

  3. This is very true. I’ve been reading blog posts all over the net trying to find out how I can earn money. So far, this one makes sense. I’m thinking now of what product to offer…


  4. Christian,

    Great post.

    For real! You gotta get moving with what you have, right now. Imperfect forward motion beats perfect stasis, any day of the week.

    Anthony Russell

    • Hey good to hear from you Anthony 🙂 How’s business? I appreciate the feedback. It’s true; being willing to make mistakes is a crucial element to getting things done. Martine said it really well…perfectionism is a big culprit here. Just step up and get to work. It’s really as simple as that.

    • Haha…right on Larry. It’s way easy to get caught up in minutia. You know when it happens, because you’re working your ass off and still can’t make ends meet. Been there, done that, ain’t never gonna do it again 😉

  5. Your post was like a kick in the stomach. What am I waiting for to get started. I do a lot of blogging for my company-customers, why dont I just do it for me.
    Know what, you challenged me, with this one. I immediately sat down and wrote my first newsletter, sent it to 50 contacts – and got three customers from the offer I made them. AND a lot of good response for the idea.
    3 out of 50 …… GREAT
    Next step is blogging and more blogging. I have several sites just laying around for no use. Not for long.
    Thx Christian 🙂

    Charlotte Christensen, Copenhagen, Denmark, Europe

  6. Yeah, you’re absolutely right. I have to stop sitting on my hands and get some stuff out there! Do some real work!

    Thanks a million for the wake up call!

    Stef G, Ribe, Denmark, Europe, Universe …

  7. I do believe in trial and error, overnight success is not achieved without the work it takes to get there. So I think if nothing else this offers a great mindset to those people to just get out there and work for it.

Leave a reply

Copyright © 2016 Vesped Inc. All Rights Reserved. Proudly Powered by Headway and WordPress